Fleet Feet

Fleet Feet is a national running outfitter focused on community impact and personalized fit. The retailer serves runners of all experience levels with one-on-one expert guidance.

The Challenge

Fleet Feet wanted to capture the outfitting process authentically. A combination of knowledgeable retail experts and 3D foot and gait scanning technology differentiates the brand. Fleet Feet needed a campaign built to show how a boutique environment can support a runner more effectively than a big box store.

What We Delivered

Marshlight developed a suite of content for a national TV campaign that aligned with existing brand positioning. We focused on the personalized expertise of the in-store outfitters and technology-driven fit analysis.

Working closely with Fleet Feet’s creative team, we produced content centered on the real in-store outfitting experience. We emphasized the interaction between runners and outfitters through natural customer interactions, active retail environments, and a clean, approachable visual style.